As I have discussed on many occasions on this website, Tesco is an excellent way to earn Avios. They are constantly offering bonus Tesco Clubcard deals and Tesco Clubcard points can be converted to Avios at a standard rate of 1 Tesco Clubcard point equal to 2.4 Avios.
The latest offer for to pre-ordering John Whaite Bakes, a new cookbook. As it says on the Tesco website,
“John Whaite is the winner of the BBC’s the Great British Bake Off, 2012. He has been a keen baker and cook since he was a tiny tot, when he would spend many hours in the kitchen with his mum. From banking to baking, John was able to give up his mundane day job as a city commercial banker, to focus on the one thing he is truly obsessed with: food. In 2013 he fulfilled one of his lifelong dreams and attend Le Cordon Bleu in London to study the nine-month patisserie diploma.”
If you are interested in buying the cookbook to see how Mr Whaite can help you improve your baking then excellent. What I am interested in is the opportunity to earn Avios so here is the maths,
£10.00 plus standard delivery of £1.75 = £11.75 = 400 Tesco Clubcard points = 960 Avios (1 Avios = 1.22p)
This is above my personal valuation of Avios at 1 pence but you may have a different valuation and therefore consider this an excellent opportunity. If you do not have a valuation yourself yet then work out how you would like to redeem Avios and compare it to the actual monetary cost of doing so without Avios.
For those who are interested here is the synopsis from the Tesco website:
“John Whaite Bakes. He always has. Whether he is happy or sad, in love or heartbroken, on his own or with friends, he believes that whipping up his favourite Dishes provides nourishment for both the body and the soul. Now, fresh from winning the 2012 Great British Bake Off, he wants to share his mouth-watering creations with us so we can find the perfect recipe to fit our mood too. There are comforting dishes here like Self-Saucing Chocolate Mud Pud and Pork, Apple and Thyme Sausage Rolls that will warm up the coldest of winter evenings, inspiring flavour combinations such as Fig and Rose Savarin and Salted Caramel Rum Babas, romantic dishes to share such as Pizza Puttanesca and Passion fruit Tart and some new showstoppers too, including the brand new Hellfire and Brimstone Cake. So, whether you need a pick-me-up for dinner or a lazy Sunday breakfast treat, John Whaite Bakes is full of indulgent, delicious recipes to suit your every day and every mood.”
Sounds delicious…

960 Avios for Pre-Order of 'John Whaite Bakes' Cookbook
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